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Improve Website Conversions Through Persuasive Copy
Does this describe your company and your website? You have a great
product or service, but you simply don’t present it in such a way
that gets people to buy or take some type of further action. People bounce
right of your site faster than you can flip a switch. Here's 4 things
you can do right away to increase conversions
Question: What's the quickest way to get people to leave
your website?
Answer: Having a BORING headline that
doesn't grab the visitor’s attention or compel them to take further
action.
You may be getting tons of traffic to your site, but
if your website doesn't convert, it’s like putting a bunch of coins
into a broken coke machine over and over again, hoping to get a drink
that never comes. What’s worse, if you’re paying for that
traffic, it hurts your bottom line. Having a high conversion rate allows
you to outspend your competitors on advertising and still make money,
which is a tremendous competitive advantage.
The first step is to know what emotional buttons to
push with your prospects and differentiate yourself from the rest of your
competition by showing them you're credible and that they can trust you
enough to buy from you – or at least begin the buying dialogue.
It's NOT about all the fancy, wonderful
features your product or service has or how long you've been in business.
What your website visitors REALLY care about is how you
are going to solve a problem or need, and how quickly, easily and cost-effectively
you can do it.
In other words, does your copy make it clear what's
in it for THEM?
Below are the four biggest persuasive copywriting secrets.
Follow them, and let them change the way you think and write web copy
in order to dramatically increase your conversion rates.
1. Figure out the one or two biggest benefits of your product or service
or headaches your product or service eliminates and construct a compelling
headline using this information.
2. Focus your content on 'benefits' and not
'features' and write as if your prospects are sitting across
the table from you. Explain to them why they should buy from you or choose
you over your competition.
3. If you want to sell more, you have to put your prospects
at ease. Offer them a guarantee! Example: 'Your satisfaction is guaranteed.
If you are not completely satisfied with our product then simply send
it back to us within 30 days or less and you will receive a complete refund.'
4. Add testimonials to your website. This adds third-party
credibility and endorses your offer. If your prospects see that you've
helped others with the same 'pain' as they have, then they will
be more inclined to buy from you.
Always include compelling reasons why your product or
service is superior to others, why they should believe what you say to
be true, and why they should immediately respond to your offer.
Implement the above action items and you will see a
significant BOOST in conversion rates from your website.
Click
here to download the above article in a pdf.
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© 2006 Market-Vantage LLC. All Rights Reserved.
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About Market-Vantage LLC
Market-Vantage helps companies attract more
relevant website visitors and convert those visitors to prospects or customers.
The company provides expert advice and implementation services for website
visitor promotion, search marketing, conversion optimization and web analytics.
Contact us today for a free consultation at 603-888-5600.
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